How Britain Shops Clothing 2009–Aarkstore Enterprise

June 09, 2010 :: Posted by - admin :: Category - shop cloth

Aarkstore announce a new report  “How Britain Shops Clothing 2009″ through its vast collection of market research report.

Introduction

How Britain Shops 2008: Clothing, provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

*A thorough analysis of the way customers shop in the clothing sector, complete with profiles on the following retailers:

*Asda (George), Bhs, Debenhams, M&S, Matalan, New Look, Next, Primark, River Island, Tesco and TK Maxx.

*Each profile provides visitor and main user shares, conversion rates, loyalty rates with reasons, and key competitors.

*Data are segmented regionally and by demographic and socio-economic group. Five year historic data are provided so trends can be analysed further.

Highlights

Clothing shoppers are getting much harder to please. The share of the population shopping for clothing declined for the second year running and clothing shoppers are less likely to become main users and are less loyal this year.

Shoppers expect more. Though range and price continue to be the two main drivers of loyalty, shoppers are putting more emphasis on quality and convenience to decide their loyalty. Price is no longer a key differentiator despite the rapid rise of Primark consumers are looking for other factors to add value as well.

One in three shoppers uses Marks & Spencer for clothing. The market leader has attracted a significantly increased number of clothing shoppers this year to lengthen its lead over Next in second place to 5.7 percentage points.

Reasons to Purchase

*How Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers.

*Use this report to understand what drives your clothing customers’ loyalty and find out where else they shop.

*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving according to your customers.

For more information, please visit :

http://www.aarkstore.com/reports/How-Britain-Shops-Clothing-2009-15698.html

Or email us at press@aarkstore.com or call +919272852585

Special offer till 31th Dec 2009

Jersey (clothing)

March 29, 2010 :: Posted by - admin :: Category - jersey cloth

A jersey is an item of knitted clothing, traditionally in wool or cotton, with sleeves, worn as a pullover; this is to say, it does not open at the front, unlike a cardigan. It is usually close-fitting and machine knitted in contrast to a guernsey that is more often hand knit with a thicker yarn. The word is usually used interchangeably with sweater and is the name always officially used in the United Kingdom to refer to the item when worn as part of the uniform of military, police or other uniformed personnel.

Round CollarThe English Channel Island Jersey was famous for its knitting trade in medieval times, and because of that original fame, the name jersey is still applied to many forms of knitted fabric, round or flat.

The traditional jersey, and traditional guernsey, are dyed a navy blue colour, using a dye that does not require stripping the wool of its natural oil, rendering these sweaters surprisingly water resistant. The wool used in guernseys is often passed through oil in order to render it doubly water-resistant.

Alternatively, a jersey as used in sport is the name of a shirt worn by a member of a team, usually oversized, typically depicting the athlete’s name and team number as well as the team’s logotype or corporate sponsor. Cycling jerseys of specific colour or pattern represent certain statuses in cycling – such as the maillot jaune (yellow jersey) of the leader of the Tour de France, or the rainbow jersey. Cycling jerseys are usually made of synthetic microfiber material to aid in wicking sweat away from the skin to allow it to evaporate. The main garment of an ice hockey uniform, which was traditionally called a sweater, is increasingly know as a hockey jersey, and has become a fashion accessory. Basketball jerseys are usually sleeveless. Another kind of jersey is the pennie (soccer).

It is common for Australian Year 12 students and Year 13 students in New Zealand to receive personalised jerseys during their last year at school – these are commonly referred to as a Year or Leavers’ Jerseys. They are based on the design of a sport jersey (usually Rugby Union, feature school colours, the year the students graduate, and a personalised nickname. They are usually worn over the normal school uniform.

Jersey is also a soft, slightly elastic knit cloth made from wool, cotton or silk.

In some sports, such as basketball and American football, a player’s jersey may be “retired”. When a jersey is retired that player’s jersey is placed usually where the team plays in honor of that player’s accomplishment. The retiring of a jersey at one time included the retiring of the number on the player’s jersey leaving it unavailable for future players, to further honor that player. However as jerseys are usually double digit (00-99) that leaves only 100 possible numbers. As such the practice of retiring the number has dwindled, and in most cases only the specific jersey is retired and put on display.

The name derives from Jersey, the largest of the Channel Islands, where the material was first produced.

Why Eco-friendly Fabric or Clothing is Needed?

February 05, 2010 :: Posted by - admin :: Category - shop cloth

Today’s gas prices are hurting the economy. Everyone knows that car fuel is made from petroleum, but what many people don’t realize is that petroleum is also used in manufacturing polyester. For those who are trying to cut back on their family’s usage of this valuable limited resource, buying eco-friendly fabric or clothing is a great way to do this. This is just one example of why eco-friendly fabric or clothing is needed.

Polyester manufacturing creates a huge environmental footprint. The EPA states that many textile manufacturers are hazardous waste generators. And since petroleum is used in the manufacturing process, the energy output of creating polyester is not environmentally friendly. For those who are concerned about the state of our environment and would like to preserve it for future generations, buying eco-friendly fabric and clothing is the only option.

Many people don’t realize just how many chemicals are used to manufacture clothing. Many of these chemicals are known to be cancer-causing agents, and those who handle the chemicals must do so only while wearing protective clothing. It is worrisome that we then place these fibers, which have been treated with such harsh chemicals, directly on our skin. There is also major concern about the amount of waste generated by textile manufacturers. The printing process utilizes petroleum and heavy metals. The run-off from these materials flows into waterways and pollutes streams. The production of eco-friendly fabric is much gentler on the environment and on our bodies. Using natural crop-growing practices and natural fibers that are treated with gentle, organic substances provides consumers with a clothing option that not only ensures optimal health, but is also environmentally friendly.

Another grave issue facing the conventional textile market is the issue of labor. Sweat shops have had a lot of publicity in recent years, which has raised awareness around the world about the appalling work conditions for those who make clothes. This cheap labor is part of the reason that clothing is so inexpensive today, but inexpensive is not necessarily the best thing for the environment. Because clothing has become much less expensive, the waste generated by discarded clothes has risen to monstrous levels. There was a time when clothing was mended over and over before ever being discarded. Today, when one fashion is replaced by a new trend, the old clothes, which are still in good shape, are discarded. While many have set up programs to recycle clothing throughout the world, there is still a lot of waste generated by perfectly good clothing that is no longer in style.

Because of the many environmentally unsound practices within the conventional textile market, there are many consumers who want to invest in eco-friendly fabric and clothing. This is creating a large demand for organic fabric companies. Eco-labelingcompanies such as Global Organic Textile Standard, GreenSafe Mark, and Cradle to Cradle Certification, just to name a few, are a companies that provide a quality assurance system for organic fabric companies. When consumers see an eco label, they know that a quality assurance system is in place. This makes consumers comfortable with the product they buy; a product that they are willing to spend a little more on because it provides them with the peace of mind that their clothing is indeed made from eco-friendly fabric. With so many unsound environmental practices in the textile industry, it is important for consumers to have the option of buying eco-friendly fabric and clothing.

Retro Clothing is Turning Mainstream

December 21, 2009 :: Posted by - admin :: Category - shop cloth

Taken literally, retro means replicating a style of the past. In a world where most look forward, the fashion industry has taken a look back to days gone by to help produce the latest trends. In addition to vintage clothing, retro has become an essential part of the wardrobe; and not just for the trend setters. Boys and girls, kids and parents are all enjoying the latest fashion trends with clothing influenced by cool and iconic designs from the 1960s to the 1980s.

For example, once upon a time superhero based t-shirts would only have been spotted on students; however, retro t-shirts are now an extremely popular item of clothing seen up and down the high streets. Nowadays people of all ages are more than happy to parade their favourite superhero, cartoon or rock band from yesteryear on their t-shirts.

Of course, that feeling of nostalgia crossed with cool has made retro clothing dating from the 60s right up to the 80s a huge success.

Therefore, it won’t be a surprise to learn that most high street fashion stores have taken advantage of this demand. But it’s not just high street outlets leading the way, many specialist online retailers have been set-up to grasp a market share of the increasingly popular 80s retro trend. As such, the online market has helped to spread the trend globally, and it is now possible to purchase retro t-shirts from all over the world, most of which will have no nostalgia attached but will still appear in-trend.

Another reason for its popularity on the high street is its price. Manufacturers are able to keep costs low, as the main requirement is your average t-shirt with a printed design – the trick is to find the right design. For the consumer, the cost of a retro t-shirt in comparison to a designer t-shirt is minimal, and with an added cool factor. And even if you can’t quite find the right design, it might be possible to request that your own design is printed to produce a personalised retro t-shirt.

Being so competitively priced – with thousands of designs to choose from – it’s no wonder that retro clothing and retro t-shirts in particular have become such a huge success.

And with plenty of accessories to choose from as well, it is now possible to find the right retro design that makes you look good and feel cool.


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