How Britain Shops Clothing 2009–Aarkstore Enterprise

June 09, 2010 :: Posted by - admin :: Category - shop cloth

Aarkstore announce a new report  “How Britain Shops Clothing 2009″ through its vast collection of market research report.

Introduction

How Britain Shops 2008: Clothing, provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

*A thorough analysis of the way customers shop in the clothing sector, complete with profiles on the following retailers:

*Asda (George), Bhs, Debenhams, M&S, Matalan, New Look, Next, Primark, River Island, Tesco and TK Maxx.

*Each profile provides visitor and main user shares, conversion rates, loyalty rates with reasons, and key competitors.

*Data are segmented regionally and by demographic and socio-economic group. Five year historic data are provided so trends can be analysed further.

Highlights

Clothing shoppers are getting much harder to please. The share of the population shopping for clothing declined for the second year running and clothing shoppers are less likely to become main users and are less loyal this year.

Shoppers expect more. Though range and price continue to be the two main drivers of loyalty, shoppers are putting more emphasis on quality and convenience to decide their loyalty. Price is no longer a key differentiator despite the rapid rise of Primark consumers are looking for other factors to add value as well.

One in three shoppers uses Marks & Spencer for clothing. The market leader has attracted a significantly increased number of clothing shoppers this year to lengthen its lead over Next in second place to 5.7 percentage points.

Reasons to Purchase

*How Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers.

*Use this report to understand what drives your clothing customers’ loyalty and find out where else they shop.

*Channel investment for maximum return by knowing which aspects of your retail proposition most need improving according to your customers.

For more information, please visit :

http://www.aarkstore.com/reports/How-Britain-Shops-Clothing-2009-15698.html

Or email us at press@aarkstore.com or call +919272852585

Special offer till 31th Dec 2009

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Catalogue Shopping Site Usability Tips

May 29, 2010 :: Posted by - admin :: Category - shop cloth

Online catalogue shopping is one of the most lucrative businesses on the Web. With a growing number of consumer patrons who would rather sit down in front of the computer; and would rather stay away from competing with the crowd in the malls, catalogue shopping online is a sure hit nowadays.

However, despite the increasing demand of online purchase, consumers are not spared of time-consuming, and sometime confusing online shopping experience. This is mainly due to a poor level of usability of most e-commerce sites. Sometimes a sale becomes a page exit from the website because the shopper was not happy with the online shopping experience.

If you are an online catalogue shopping site owner, it is just imperative that you find ways to improve the “user-friendliness” of your shopping website. That way, you can help potential buyers in finding what they are searching for. At the same time, you can have repeat customer visits.

Here are a few tips in order to optimize your catalogue shopping site for better usability:

Make use of headings, subheadings, and breadcrumb navigation.
This way you can assure the shopper that he is not lost in the site. It tells immediately what category of page he is in now. It also saves time and effort on his part.

Place the search bar on the top area of the page.
Ideally the search bar must be simple and plain for easy usage. Also, you can device it in a way that it can search per catalogue or category for easier search experience. Place this above the fold so users can easily take advantage of this when searching for merchandise.

Have your contact information or phone number placed on top of the page.
Of course it’s more convenient for you and the shopper to track purchases made online. However, allowing shoppers to contact you can help you establish relationships with your loyal customers. It also provides a certain level of security for the shopper when they see that the catalogue shopping site has a legitimate phone number and address.

Create a “show page” functionality in your site.
Shoppers must have an option to see a part of the page, for example a particular item in display, and a choice to show the entire page for each product category. This way you are giving your customers more buying choices to choose from.

Offering products is just as good as guaranteeing an excellent user experience for online shoppers. To aim for a user-friendly catalogue shopping website is in fact, a unique selling point, as well.

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Shopping Clothes for Rainy Days with Latest Discount Vouchers

March 21, 2010 :: Posted by - admin :: Category - shop cloth

When the summer is over then all of us think what we will wear in the rainy days. It is known to most of us that it is much easy to shop clothes for summer then shopping for clothes in the winter. Well shopping is about techniques and the latest information in the market.

Shopping in the market will surely be a hectic one then shopping in the virtual world. Today there are infinite sites which let people shop their summer, winter and rainy clothes. While buying rainy clothes one has to be quite careful as it requires much attention from an individual.

If somebody has little information on how to buy rainy clothes with the latest discount vouchers then he/she can buy magazines on latest fashion which especially showcases a range of rainy clothes by the prominent fashion designers in the town.  This methodology has been in use for years and even in this age of advance Internet system it hasn’t lost its importance.  On the other hand, in the contemporary UK market there are many price comparison sites which deal in shopping. So an enthusiastic shopper can buy his favourite collection of rainy clothes at an affordable price.

Most of the price comparison sites in the UK also give special offers and discounts. Besides, they also welcome the usage of voucher codes or latest voucher codes. Using such codes is very useful as the buyer gets huge reduction on the market prices. No matter whether one is buying a pair of shoes or a rainy coat as the voucher codes can be used for all kinds of purchases. If the rainy days are about to arrive then  folks should make plans faster for enjoying the rainy days with sizzling fashionable clothing. Last but not the least, the latest discount codes should be kept for instant usage.

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Lot of Variety at Alka?s Kids World – Hyderabad Clothes Shopping,clothes in Hyderabad

March 01, 2010 :: Posted by - admin :: Category - shop cloth

What you see – Alka’s Kids World (set up in 2000) is an authentic representation of a semi-urban local store. Located in a highly upbeat milieu, opposite Badichowdi Police Station, Alka’s Kids World has ample space in front of it for two wheeler parking. Four wheeler owners might face some problem though. The dizzying traffic in front of the shop might bewilder a first-timer as well. The small-sized store, nonetheless, exudes a sense of homeliness.

What you get – Alka’s Kids World has apparels for 1-10 year olds. This store houses garments for kids, both boys and girls, which includes pants, shirts, T-shirts, sherwanis, frocks, skirts etc.

As far as arrangement of wares is concerned, the store does not follow any particular format. In fact, there is a sense of randomness in the display. There were times when we would pick up something just to see it entwined with other pairs.

Garments are available in a wide variety of colors and prices. You can acquire something for as less as Rs. 100 to as high as Rs. 2,000. For instance, pants for three-year-olds can cost you around Rs. 250. Sherwanis for 5-10 year olds cost between Rs. 400 and Rs. 1,000.

The sales staff is very helpful and courteous and as far as brands are concerned, Memento Fashion, Little Girl, Crosser Gold and Dear Doll are some of those available.

Our verdict – We can say with conviction that this store has far better variety than many others in the city. Prices are affordable too. However, the store does need to pay some attention to its size and display. The ambience seems cluttered leading to less floor circulation space. Parking is a problem for four wheelers which can be compounded by the traffic at Koti.

Lot of variety at Alka’s Kids World – Hyderabad Clothes has been written by Pranay who writes for MetroMela

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