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Here’s the real situation: It turns out MTV’s “Jersey Shore” isn’t killing New Jersey’s reputation after all.

A new nationwide poll finds the reality show about a group of hard-drinking, foul-mouthed 20-somethings at a beach house in Seaside Heights, N.J., may even be helping a bit by bringing attention to the real Jersey shore.

The Fairleigh Dickinson University PublicMind poll, released Monday, found no statistical difference between those who have seen the show and those who haven’t.

It also found that the series is drawing attention to the state’s 127 miles of beaches and generating positive buzz for the Garden State as a whole.

“The show isn’t hurting the nation’s view of the state,” said Peter Woolley, director of the poll. “In fact, it may be promoting one of the state’s best features — not Snooki, but the shore itself. It seems to me viewers are looking past The Situation to the shore scene itself.”

The poll found that 43 percent of those who have seen the show have a favorable opinion of New Jersey, while 41 percent who’ve never seen it also think New Jersey is great.

Michelle Diaz of Philadelphia was strolling the Seaside Heights boardwalk Friday with two friends when they happened upon Mike “The Situation” Sorrentino during a break from that day’s taping of the show.

“A lot of people from other states think Jersey is trashy, but when you come here, it’s a totally different scene,” she said.

“It’s a really beautiful beach here,” added Patricia Garcia, also of Philadelphia. “We love it here.”

They engaged Sorrentino in a brief conversation that soon took an interesting turn.

“I told him I got my stuff pierced — you know, my own situation,” Garcia said. “He said he wanted to see it.”

She politely declined.

Daniel Sajewski and Rafael Kieliszelic, both of Toronto, Canada, said the show makes New Jersey more interesting to people from elsewhere.
“Straight up? I love New Jersey!” Sajewski said. “It’s (expletive) beautiful. What else can I say about a place like this. It’s just beautiful.”
A year ago, New Jersey Gov. Chris Christie trashed the show, calling it “negative for New Jersey.”
He told a TV interviewer the show “takes a bunch of New Yorkers, drops them at the Jersey Shore and tries to make America feel like this is New Jersey.” Most of the cast members are from New York; two are from New Jersey.
Christie’s press secretary, Michael Drewniak, told The Associated Press that the poll doesn’t change the governor’s opinion of the show.
“Honestly, I don’t think the poll refutes the point that Snooki and company do not represent real New Jerseyans, the Jersey Shore or New Jersey in any way,” he said. “Or that they are an embarrassment.”
Regardless of who has seen the show and who hasn’t, the poll found that overall, 41 percent of Americans have a favorable view of New Jersey, while 18 have an unfavorable view. Forty percent have mixed views or are unsure.
Among Midwesterners, New Jersey got a 37 percent favorable rating, with 17 percent giving the state a thumbs-down. The South and the West both approve of New Jersey by 41-15 percent margins.
Perhaps the most surprising result of the poll was that 69 percent of those surveyed had not seen an episode of “Jersey Shore.”
The nationwide poll of 711 adults was conducted by telephone using land lines and cell phones from March 21 through March 27. It has a margin of error of plus or minus 4 percentage points.
“Jersey Shore” is currently filming its fourth season in Seaside Heights, where the series began. It also has included stops in Miami and Italy in previous seasons.

By CHRIS HERRING

Cal Sport Media/Zuma Press

Empty seats surround the Liberty’s Kia Vaughn, right, and the San Antonio Silver Stars as they played at Prudential Center in Newark, N.J., on July 1.

Just before halftime of a recent New York Liberty game, the club’s stunt team stormed the Prudential Center court with T-shirt guns, looking to distribute souvenirs. Fans in Section 17—in the arena’s lower bowl—flailed their arms wildly, hoping to garner the attention of the dancer who was shooting the shirts.

But when one T-shirt was aimed slightly too high, it soared over the heads of the spectators and landed comfortably in Section 126.

There was a minor problem with this: No one was sitting in Section 126.

A normally happy moment of sports-arena entertainment had turned into an awkward reminder of the home team’s current predicament.

With Madison Square Garden, the Liberty’s home for the past 14 years, undergoing renovations, the team was forced to move to Newark’s Prudential Center through 2013. And just six home games into the swap, the club is struggling to fill seats at the arena.

With an average of 8,254 fans per game, attendance is down nearly 20% from where it was through the first six games of 2010. And the decrease is 25% when you compare this year’s figures to all of 2010, when the Liberty drew 11,069 fans a game, which was far and away the highest in the league.

The current figures are a setback for a proud franchise that once routinely drew 15,000 fans a contest and lays claim to having filled more seats than any other team during the league’s 15-year history.

And while the team is enjoying slightly higher-than-average numbers—aided by a Wednesday afternoon crowd of 14,000-plus that included thousands of day campers—when compared to the rest of the league, the Liberty’s decline comes as the WNBA as a whole is seeing a 4% jump in attendance.

MSG officials declined to divulge total Liberty season-ticket sales, but they acknowledged the move has made getting fans to games more difficult.

“Having the Liberty move to New Jersey as the Garden undergoes a historic transformation presents both a challenge and an opportunity,” said Scott O’Neil, president of MSG Sports, in a statement. “The challenge of growing the fan engagement in New Jersey, while trying to bring New Yorkers across the river.”

He continued by saying New Jersey was a tremendous basketball market that has fans that would support the team. “We need to find them and get them to experience the Liberty because once they do, we are confident they will come back,” he said.

Some fans, though, expressed doubt about such a revival at the Prudential Center, which also serves as the home of the NHL’s Devils and NBA’s Nets.

“There’s definitely not as much energy here,” said Jeanine Mulqueen, a season-ticket holder since 1998. “I kind of feel like [the atmosphere] won’t be like it was before until they move back to the Garden.”

Mulqueen said many of the New York-based fans who filled the seats in past years simply weren’t willing to make the trek to New Jersey for games—even after the team finished 22-12 and made it to the conference semifinals last season.

The 12-person group that Mulqueen purchased season-tickets with last season dwindled to six this year, largely because of the venue change. The White Plains resident said she and her mother are on the fence about whether they’ll renew their package for next year.

Even with the presence of a DJ booth and the recognizable organ tunes—both mainstays at MSG—the Prudential Center doesn’t feel like home to those who have followed the team.

“They’re trying to duplicate everything, and the Prudential Center is an excellent facility, but it’s nothing like the Garden,” said Somerset, N.J., resident Bruce Medley, who has attended Liberty games at both venues.

A handful of New Jersey-based fans said the current venue was suitable for some of the Liberty’s die-hard supporters, citing the fact that three of the team’s best players played at Rutgers and had relatives and friends who could now attend games more easily.

Still, MSG officials have reached out in hopes of drawing more fans to the games. Players and coaches make frequent appearances in New Jersey, and took part in a free basketball clinic for local high school female athletes and their coaches.

The team’s marketing vehicle has made appearances at more than 30 local summer events, including basketball tournaments, street fairs, concerts and block parties. Additionally, the team has advertised ticket promotions on Hot 97, the area’s most popular hip-hop station.

The Liberty has given tickets to dozens of nonprofit organizations, and provided 15,000 tickets to Newark Mayor Cory Booker—who hopes to lure an NBA franchise to the city for when the Nets move to Brooklyn—for him to distribute.

The team’s star, Cappie Pondexter, said the experience of playing at the Prudential Center is “definitely different,” but she expressed confidence that fans would be there if the team was successful.

“With New Jersey and New York basketball, when you’re winning, that’s pride,” said Pondexter, who starred at Rutgers. “They’ll get excited about that.”

Write to Chris Herring at chris.herring@wsj.com

WILDWOOD — Wildwood’s boardwalk — with its bawdy T-shirt shops, games of chance nobody ever seems to win, dark tattoo parlors and greasy pizza joints — has long worn a honky tonk atmosphere amid the innocence of summertime fun.

In recent weeks, however, undercover investigators have been prowling Jersey Shore towns, including Wildwood, checking to ensure the biggest peril to visitors is too much time in the sun.

All along the Wildwood boardwalk today, several state officers checked the games of chance, making sure they gave beachgoers an even shake.

Much of the enforcement effort, though, was focused on merchandise found in the back of many boardwalk gift shops. Walking past racks of T-shirts shouting semi-humorous insults, walls covered with banners of rock music stars, and the display tables of shore-theme sovereigns, investigators found shiny packets alluringly named Erotik, Barely Legal and Jersey Shore.

Many claim to be high quality incense and carry disclaimers against ingestion by humans, but investigators say the warnings are lies.

“It’s a misnomer. It fits the pattern of known designer drugs and of substances that are addictive and dangerous,” said Neal Buccino, a spokesman for the state Division of Consumer Affairs.

Federal, state and city investigators made surprise visits to 18 shops today, informing owners they were selling suspected banned bath salts and similar chemical mixtures now illegal in New Jersey.

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All were persuaded to voluntarily surrender the packets of synthetic drugs, which can be smoked or snorted to cause an intense high — but can also cause psychotic episodes and extremely high heart rates.

In addition, investigators took in pacers and tiny jars of suspected “K2,” a synthetic marijuana that federal authorities banned in March.

Nothing was confiscated and no charges or summons were filed. But citing statutes that outlaw imitation controlled dangerous substances and toxic chemicals, authorities collected 1,400 packets of K2 and related products, worth an estimated $35,000.

At The Rock, a store bearing signs that advertised tattoos, body piercing and cannabis-free cigarettes, the owner — who declined to give his name — appeared willing to cooperate.

“Tell me what am I suppose to check for,” he said.

The solidly-built, well-tanned man, wearing a sleeveless T-shirt, said the items in question were sold at stores all along the East Coast.

“This had been sold in the open for 15 years. It’s all over the boardwalk,” said the owner in an interview after investigators left. He said makers of the packets were long-established companies that offered assurances the products were legal.

Not all shop owners, though, were as eager to comply.

At a place called Genesis, the owner first claimed he threw out the suspected illegal drugs he had in his store, then admitted another employee had taken them away.

The employee was called and brought the packets back to investigators.

“Lying to us is the same as giving us a hard time,” Wildwood boardwalk inspector Chris Fox sternly told the owner.

Wildwood police Capt. Robert Regalbuto said he welcomed the state assistance in tackling the designer drugs.

“It’s another thing we have to deal, but sometimes it seems like all you can do is triage. You put a band-aid on it and move on,” Regalbuto said.

Buccino, noting similar inspections of boardwalk stores and games have been done in other Jersey Shore towns this summer, said investigators will be back to the same stores next month.

When it comes to popular clothing on South Jersey boardwalks one
thing is clear: The 1980s have officially collided with the
fist-pumping spectacle that is the MTV series “The Jersey
Shore.”

DayGlo-colored T-shirts, cropped, off-the-shoulder tops and
hooded sweatshirts are the “it” items of the season.

While merchants said the ’80s-inspired apparel is flying off the
shelves, no one can figure out why.

“Off-the-shoulder tops are very popular this year,” said Debbie
Landi, manager of the Shirt Shack. “But we had them a couple of
years ago and you couldn’t give them away.”

“I have no idea why,” said Grace Payne, an employee of Primetime
2 on the Wildwood Boardwalk. “It’s basically whatever people are
buying.”

Payne, an 18-year-old with an asymmetrical haircut, was modeling
the popular, almost-blinding color scheme of this year’s hot
clothing last week.

But even she was at a loss to explain the overwhelming
popularity of all things bright.

“It’s neons,” she said. “And I don’t know why.”

As popular as the bright colors are by themselves, the
combination of the bright duds and quotes from the gym, tanning,
laundry-lifestyle associated with “The Jersey Shore” results in the
ultimate South Jersey souvenir.

The show – which focuses on the antics of Nicole “Snooki”
Polizzi and her gang of Italian “guidos” and “guidettes” – has
started a trend that can’t be avoided.

Shirts that read “Cool story, bro” and “Yeah buddy” can be seen
at nearly every clothing store along the boardwalk.

Folks looking to buy themselves a little street cred or just
another ounce of cool can join the popular crowd for as little as
$15.

Even the concept of being Italian, no matter how small the
percentage, has become something to be flaunted.

Payne said an iron-on of angel wings in the colors of the
Italian flag has been attached to tank tops, T-shirts and
sweatshirts. Payne said many of the people she’s asked say they are
part-Italian. Some have to go several generations to find an
Italian relative, but that’s of little importance to them.

Payne didn’t quite get it: “I’m 50 percent Welsh, and I don’t
walk around wearing a shirt that says, ‘Welsh girls are sexy.’”

Contact Caitlin Dineen:

609-272-7247

CDineen@pressofac.com

 

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